Meet The Woman Entrepreneur Behind India,Kiwi wine business-Tage Rita
Kiwi wine business of 12 crore revenue Born in Ziro Valley, which is considered one of the most beautiful places in Arunachal Pradesh, this is the story of an ordinary agricultural engineer who has become India’s first organic kiwi wine maker. After completing her education as an Agricultural Engineer from the North Eastern Regional Institute of Science and Technology, Rita was honored with the Women Transforming India Award by the United Nations and NITI Aayog.
Nara Abba wine kiwi wine business of 12 crore revenue
In the year 2017, Rita tage invested in Nara Abba. She lives in Zee Valley there. Kiwi is a fruit which is found in large quantity. Rita used to collect these fruits in large quantity and many types of Kiwi Growers Cooperative Society. Constantly remained in touch with the farmers and in this way the people in the farming sector also started getting more profits because they started getting a fixed customer. Getting profit in this business was a complex task in itself.
Nara Abba’s winery Hong Village falls in Ziro valley. If we talk about Nara Abba, then it is the best poet. It has a long range of wines which is now found in Assam, Arunachal Pradesh and Meghalaya. If we talk about its plant capacity, then it is It is batched at 40000 liters
This whole process takes about 4 months. The taste of the wine is made more delicious at 6 to 8 degrees Celsius. It is made from organic fruits and it is sold for ₹ 1200. Rita has spent years of her life in this business. Spent money on planning and research so that he could carefully understand its correct technology and earn good profits from this business.
Soon Nara Abba has expanded its range and has now started offering pear and peach wines also.
Journey of Nara Abba kiwi wine business of 12 crore revenue
Rita Tage wanted to revive the local farming community and to do this, she decided to make liquor from the produce they produced and at the same time, she made it in a very healthy way so that it does not have a bad effect on the health of the people. And perhaps that is why it is now being said that she is India’s first entrepreneur to make organic kiwi wine.
Rita is the daughter of a farmer who belongs to the Apatani community. When Rita was working as an agricultural engineer in the rural work department, she realized that her potential was something else and she wanted to do something else in life. Can do excellent work and in this way the state wine policy came in the year 2015 which provided a lot of help to local entrepreneurs and also provided funds to those people who wanted to enter wine making.
If we talk about Nara Abba, then this name is of Rita’s former father-in-law. Rita wanted to pay tribute to him, that is why she named it Nara Abba.
Game Changing time of kiwi wine business of 12 crore revenue
This is the year 2017 when this idea started coming to people’s mind very fast that a lot can be done in wine making with organic harvested wine because Arunachal Pradesh is a state which is known for its healthy environment where A lot of fruits like pears and pulses are available in large quantities which in the past were often wasted and could not generate good marketing profits.
Rita POV on kiwi wine business of 12 crore revenue
40 year old Rita said, “My husband actually wanted to start a winery shop. He loved wine and he also taught me about wines. I knew that this whole process was going to be very difficult.
According to him, government job was a seeker and was quite simple and he knew very well how to become an entrepreneur but it was a very risky and hard working task.
National and International Awards for kiwi wine business of 12 crore revenue
Nari Shakti Puraskar is an award given by the Ministry of Women and Child Development to such women who contribute in taking the society forward. This is done so that women can get inspiration and they can contribute to the society with new and positive thinking. can work towards changing
Former President of India Ramnath Kovind honored her with Nari Shakti Puraskar in the year 2020 and was also honored on International Women’s Day in the year 2021. This honor is given to such women who work with a good strategy even in difficult circumstances. fully capable of working
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